Play Adobe’s LevelUp Photoshop Game to Win Creative Suite Master Collection
You’ve got to hand it to Adobe for coming up with novel ways to promote its products. Case in point is LevelUp for Photoshop, a plugin panel installed through Adobe Extension Manager. You’ll need Photoshop CS5 or 5.5 to play but downloading a trial version is fine. In fact, that’s really the goal of this marketing initiative. Because if you’re already a Photoshop user, chances are you won’t be too challenged by the series of “missions” that you need to work through to earn points. These require only fundamental Photoshop skills and are designed to show the ropes to photographers who are new to Photoshop, rather than to demonstrate the prowess of power users.
Although of course the latter will whistle through these missions, racking up points in no time at all. The points are awarded for completing missions and levels, earning badges, and answering quiz questions correctly, as well as purchasing the program. What’s the incentive? Simply that each set of 400 points is automatically converted into one entry in the monthly drawing for a copy of Adobe Creative Suite 5.5 Master Collection. Adobe is also randomly giving away a limited number of Peachpit’s Photoshop CS5 Classroom in a Book to participants and no doubt other such prizes will be added. It’s worth noting that, demonstrating social media savvy, Adobe recently changed the rules to allow participants to gain additional points by sharing their game status, badges and awards on Facebook and Twitter. Read More
Apple Pulls First Subscription-Based Game Portal From App Store After Five Days
Apple has removed Big Fish Games Inc.’s subscription service from its App Store just five days after it was released for iOS platforms, promising to be the first subscription-based gaming service of its kind. The service would have given iPad users access to dozens of video games for a monthly fee.
Paul Thelen, founder of the Seattle-based game company, sounded vaguely surprised in his own reaction to the incident. “We were notified that the app was removed,” confirming that the app had been available since November 18th. “We’re trying to follow up with Apple to try to figure out what happened.”
Thelen went on to say that he was surprised by the sudden change because his company had collaborated with Apple for several weeks to ensure that it met all the requirements for recurring monthly charges made through the App Store, a method traditionally used by magazines and newspaper publishers. And, Thelen said, “it was officially approved,” Apple even seeing Big Fish’s press release before it was delivered to the public yesterday, Thelen claims. Read More
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