Zatun has created a new game called ‘Kevi Rite Jaish’, based on the Gujarati movie with the same name. ‘Kevi Rite Jaish’ is a free to play Facebook game developed in Flash which features cute 2-D graphics and provides complete entertainment for all ages. The game was released on Facebook in the month of June along with other flash portals.
’Kevi Rite Jaish’ is a simple and fun to play social game. In this game, the players have to make the total of 100 points in one-minute’s time to acquire the USA visa for immigration. The player has to click on four badges – the Statue of Liberty, American President Barrack Obama, “Patel’s Motel” signboard and Uncle Sam by which they will gain 5 points each. If they click on other badges they lose both points and time.

‘Kevi Rite Jaish’ is a Gujarati comedy drama. The story revolves around a Patel family and its multitudinous tries to immigrate to the USA. The is film directed by Abhishek Jain and produced by Nayan Jain starring  Divyang Thakker, Tejal Panchasara, Kenneth Desai and Anang Desai in  prominent roles.

Talking to AnimationXpress.com about the idea behind the game and the response received since its release Abhinav Chokhavatia, Founder and CEO of  ZATUN said, “Kevi Rite Jaish was the first urban Gujarati movie and we believed it would really connect with the audience. We wanted the game to be used as a marketing tool for the movie and created the game concept similar to the movie storyline.”

“The production team contacted us less than 3-4 weeks before the film’s release and we wanted to have the game out a week before the release of the movie. So we kept the concept simple and fun to play. We brainstormed quite a few ideas and chose the most simple and fun to play idea whereby any user anywhere in the world could play the game and relate it to the movie.”

“Around 4 artists worked on the game and we developed the game within 2 weeks. Facebook was a very simple choice considering the short timeframe. Also the production team was very active and promoting the movie on Facebook so there would a direct connection between the movie and the game.” he added.

“The most challenging part was to make the game fun and addictive and at the same time convey what the movie is about. We added a tactics whereby if the user gets certain points, the user loses time as well and increase the randomness of the icons pop up.”

“It’s been an amazing experience and a fun project to work on. We are in discussion with the director and the production team of the movie to launch the game on any other platform.”

“As a company, we are looking at a lot of platforms for our future games and are working on creating better games with a wider audience reach.” he concludes.

Talking about his thoughts on the game Abhishek Jain, Director of ‘Kevi Rite Jaish’ said,” Kevi Rite Jaish has been a different experience to me. Making a film is like living another life altogether. This film has absorbed a lot of emotions and physical stress out of me. But it is a sweet experience. I would like to go through it again and again.”

“In today’s time a film has to keep itself abreast with the technological changes and innovative ideas. When we planned to make a Gujarati film, which would look like a Bollywood film, so we thought of making all attempts like a Bollywood film does. Gaming is a very new idea in the Hindi film industry and adapting it in Gujarati films, was like giving something very innovative and up market. The game has come out very well and people have appreciated it too.”

“One cannot gauge the commercial success via a game, it is difficult to monitor that but game has helped us immensely to create the brand image that we wanted to. It has added feather to film’s aspiration value. This was part of the marketing strategy and it has worked wonders. People could relate to the character before going to the film and thus while watching the film, they were with the characters.” he added

“We feel really proud of the fact that we could pull it off and claim that this is first ever film which has got its official game. We are thankful to our partner Zatun for coming up with this idea and executing it on time”

“These guys are very organized; they kept us on our toes when they wanted the required designs and materials. Commitment, innovation, initiation and meeting the deadline is what we have learnt from the amazing team of Zatun.”

“We are thankful to the audience for spreading the film and owning it up. The media friends have also supported us a lot. Keep the momentum on and keep believing in Gujarati Cinema.” shared Abhishek.

Zatun is an Indian independent video game development company offering game development for iPhone, iPads, Android, Facebook Flash Games and game art on all platforms including smart phones, tablets, handhelds and consoles. Their projects include ‘I Luv Chocolat’ (“Best App of the Year” at NDTV tech awards, 2011), ‘The Legend of Vraz’ (Best PC game Award at FICCI Frames BAF Awards 2010) , ‘WeRule’ and ‘Panzer corps’ to name a few.